The biggest year for live events in recent memory has officially begun.
From this month's Super Bowl in Santa Clara to the run-up to the 2028 Olympic and Paralympic Games in Los Angeles, brands are building fan experiences, VIP lounges, and immersive activations at an unprecedented scale. And with Los Angeles at the center of the action through 2028, Wilson Cetina Group is positioned to help bring your vision to life.
The 2026 Event Calendar
Super Bowl LX
Fan zones and brand activations are transforming the Bay Area for the Big Game.
Winter Olympics & Paralympics
Global brands are building immersive Olympic hospitality houses and sponsor experiences on the world stage.
The 2028 Games in Los Angeles
The 2028 Olympic and Paralympic Games return to LA for the first time since 1984 — millions of visitors, hundreds of sponsor activations, and a cultural moment for the city unmatched in a generation.
What we're seeing already:
- Venue activations — sponsor builds and branded environments are being scoped now for stadiums and competition sites across the LA region
- Public art & cultural commissions — municipal and county agencies are planning the city's cultural welcome to the world
- Brand & hospitality builds — sponsor lounges, hospitality houses, and pop-up activations are in early concept
- Airport & transit programs — LAX is the international gateway, with new exhibition and wayfinding programs being planned
We're ready to support venue activations, brand builds, cultural installations, and public art commissions — with bilingual project management and 20+ years of large-scale fabrication experience.
Super Bowl LXI
Valentine's Day in LA. The planning window is open now.
Looking Ahead: LA 2028 Summer Olympics
The world is coming to Los Angeles. The runway for planning starts today.
What We Build
Wilson Cetina Group specializes in high-end fabrication for:
- Fan Experience Zones & Public Viewing Areas
- Brand-Sponsored Lounges & VIP Hospitality Spaces
- Influencer Events & Pop-Up Activations
- Stadium Installations & Large-Scale Environmental Graphics
- Immersive Environments & Cultural Installations
Why Wilson Cetina Group
Artist-Led Craftsmanship
Founded by artist and fabricator Eder Cetina, WCG brings museum-quality execution to every project — from our recent collaboration with Diane von Furstenberg at the 2025 Venice Biennale to installations for LACMA and cultural institutions worldwide.
LA-Based, Internationally Experienced
Our workshop is in Los Angeles, and our experience spans the US, Mexico, and Europe. We bring local knowledge to LA activations and cross-border fluency to projects in Mexico City, Guadalajara, and Monterrey.
Bilingual. Bicultural. Built for the 2028 Games.
With a team that operates seamlessly in English and Spanish, we're uniquely positioned for this year's North American event calendar.
Boutique Service, World-Class Clients
We've built experiences for Ford, Nike, Adidas, DVF, and LACMA. We bring that same level of craft and attention to every project — large or small.
Let's Connect
Whether you're deep in planning or just starting to think about the 2028 Games, we'd love to hear what you're working on.